Iteration in Type Design: Taking a Typeface from a Good Idea to a Great Tool
Two-Day Workshop with Christian Schwartz
Date: March 17–18, 2014
Location: Gestalten Space, Sophie-Gips-Höfe, Sophienstraße 21, 10178 Berlin
Limited to 20 participants
Regular Price: €699
Early Bird Rate: €399 (Limited to the first 7 participants)
Considered as one of the most prolific American type designers today, Christian Schwartz is the founder of award-winning design studio Schwartzco, specializing in customizing typefaces for corporate identities and publications.
He is also a partner in the type foundry Commercial Type with Paul Barnes. Schwartz’s celebrated fonts, including the popular Farnham, Neutraface, Bosch and Deutsche Bahn (both designed with Erik Spiekermann), have garnered him praise and awards, including the prestigious Prix Charles Peignot, D&AD, and German Design Award.
In this two-day comprehensive hands-on workshop participants will work on their own typeface in progress, and under the guidance of Christian Schwartz, evaluate the typeface and learn how to take it to completion.
Topics will include:
- Review of character shapes and spacing
- Best practices for effective proofing
- Evaluating whether the typeface relates to the original concept and works for intended usage
- Determining the family structure (with best practices for adding weights and widths)
- Weighing the pros and cons of different ways to release fonts to the public
This is a great workshop for intermediate level type designers. Participants are encouraged to bring typefaces in Latin-based writing system and are welcome to use their own font editor. For every stage of the development process, participants will also undergo a revising process through a mix of group and one-on-one discussions.
Come prepared: Participants must bring a laptop with font editing software installed and at least one typeface in progress. The typeface should consist of a complete alphabet as well as one set of figures and basic punctuation, both as a digital file and printed paper proofs, showing the complete character set at a large size to evaluate the shapes, and in text at the intended usage size to evaluate spacing and how it sets.